The Do’s & Don’ts of Church Announcements

Church announcements are an essential component for building and sustaining your church community, but there’s a right and wrong way to do them. Over the years, we’ve seen multiple complaints about lengthy or irrelevant announcements in our mystery guest reports. One guest reported,

“The church spent eight minutes passing the mic around for announcements and another eight minutes giving ‘family updates’ (joys and concerns). I felt like I was at a social club rather than worship.”

Making a few short announcements from the pulpit is a great way to communicate the same message to everyone at once. If they’re too long, however, you risk putting people to sleep or seeing them leave early. To ensure your church announcements are informative, yet concise, here are some do’s and don’ts to keep in mind.

Do:

  • Be brief. The congregation is there for the main attraction—The Gospel—not to lightstock_378331_full_katelisten to 10+ minutes of announcements. Keep them as brief as possible, otherwise they’re merely a frustrating distraction.
  • Focus on the essentials. Don’t try to cram a bunch of details into your church announcements—no one will remember them. Instead, focus on what matters most: the event, time, and place. Those are the most important things people need to know.
  • Have engaging volunteers share announcements. These volunteers should not only want to share these announcements, but they should be excited to do so. Their excitement will show, making the process—and the information—more enjoyable and memorable for everyone.
  • Invite people to join. Instead of asking people to participate in an event, invite them. Rather than saying something like, “We need volunteers to help serve dinner to the homeless,” say “Our church is blessed each month to serve meals to the homeless and you are invited to take part.” Be sure to also include where they need to go for more information.

Don’t:

  • Forget your guests. As you saw with the mystery guest quote earlier, church announcements can turn an okay experience into a negative one. Your announcements should always include a welcome to guests, as well as information on how they can get connected.
  • Avoid insider language. You want to be brief, but don’t be so brief that only a few people know what you’re talking about. Make sure you include essential information, like a contact person or where to find out more, like on the church website. Don’t assume your guests—or even regularly attending members—will know where to find that information.
  • Stick to a singular platform. One size does not fit all. Every generation has their Website Viewing on Smartphonepreferred communication style, so you’ll need more than one platform to make your announcements. In addition to your in-church announcements, you may also want to consider videos or rotating slides playing before and after service, bulletin, emails, and even social media.
  • Leave out the good stuff. We’re deluged with bad news and people are constantly asking us for something, all of which is exhausting. Remember to include some good news in your church announcements that everyone can celebrate.

“The worship pastor gave announcements about the connection card, how to share joys/concerns, and other announcements that were on a monitor at the front of the church. I really liked that the announcements were done first. This prevented anything from being done once the service officially started that would have interrupted the worship mindset.”

Your church announcements don’t have to be long and boring, and your members and guests will probably thank you for making them shorter and more exciting.

Is your congregation snoozing through the announcements or are guests left scratching their heads in confusion? Our mystery guest program can help you find out. We send unchurched mystery guests or mystery worshippers into churches of all denominations all over the country to provide unbiased feedback. Armed with this feedback, you’ll know exactly which areas your church excels in and which areas need work.

6 Ways to Boost Post-Easter Engagement

You probably already know Easter is the highest-attended church service of the year. Hopefully you’ve prepared your church and website to ensure guests can easily find you this Easter and that they feel welcome when they attend your services. If you don’t have a proper follow-up plan in place, however, attendance will drop again in the weeks that follow. To keep guests and non-regulars coming back for more, create and implement a follow-up strategy using the suggestions below.

Boost Your Post-Easter Engagement

1. Draw them Back In

Don’t let your Easter sermon stand alone. Consider making it into an intriguing series that will pique the interest of your guests. At some point during the service or church announcements, tell the congregation what they can expect to hear during next week’s sermon. Choose topics that address the real-life struggles your attendees and visitors may be facing, such as divorce or addiction. The more relevant the topic, the more likely guests are to return.

2. Provide Details for Future Serviceslightstock_80197_full_kate

Many churches offer additional worship times for their Easter services to accommodate the larger number of attendees. This can lead to some confusion for guests who want to return but did not attend a standard worship time. Make sure your guests know exactly what time worship will be held in the coming weeks, along with any other information they may need, like where to park or Sunday school times.

3. List How to Connect

List all your contact information in several locations, such as on a guest information card and in any bulletins or brochures you hand out. Be sure to include any relevant phone numbers and email addresses, plus how to sign up for an e-newsletter and where they can find you on Facebook and other social media platforms. The more options you give them to connect, the more likely they are to do so.

4. Get their Contact Information

lightstock_115845_full_kateDespite giving guests numerous ways to connect with you, they may not want to “make the first move”, so it’s important to get their information in return. Consider leaving guest cards in every seat or put them in the bulletin, asking for their name, email, address, and phone number along with their preferred contact method. To encourage guests to fill these out, offer them an incentive such as a gift or a small donation made in their name to a particular charity.

5. Make the Connection

Getting contact information from your guests is only half the battle. You have to actually use that information if you want to make the connection and turn those visitors into regular attendees. Put a plan in place to follow-up with every guest who left their information. Connect within 24 to 48 hours of receiving their information. Ask how they liked the Easter services and ensure they know the time and place for next Sunday. If they provided an address, consider mailing them additional information on your church and the various ways they can get involved.

6. Stay Connected

lightstock_319320_full_kateDon’t forget about your guests after you make that first connection! You don’t want to bombard them with so many emails that they unsubscribe, but you also don’t want to give up after the first try. You never know when that one touch will happen at just the right time and drive them to come back to your church. So add guests to your monthly newsletter, send them invitations to upcoming events, and keep them informed of special services coming up. For more ideas on following up with your church visitors go here.

Every church sees a bump in attendance on Easter Sunday, but due to poor planning and lack of follow-up, attendance drops again in the weeks that follow. Don’t squander your opportunity to connect with newcomers and turn them into regular attendees. Our mystery guest program has shown just how effective those follow-ups are:


“I received a follow-up card a few days after my visit, from the pastor. It was a nice handwritten note thanking us for visiting and inviting us to come again.”


If you’d like to find out just how well you’re connecting with visitors, our mystery guest program can provide you with the unbiased feedback you’re looking for. These mystery guests will come into your church and evaluate everything from the parking lot to the greeters to any follow-up they receive after leaving their information. They report back on how well your church performs in each of these areas so you can make adjustments to better connect with future visitors.

How to Make Your Church Easier to Find this Easter

Easter is the highest-attended church service each year and Google searches for “church” spike in the weeks leading up to the holiday. People that don’t attend regularly but try to show up on holidays and special occasions will go looking for a church nearby. Your church could be exactly what they need on Easter and beyond, but will they be able to find you online? Moreover, will they find the information they need to feel comfortable coming to your church? If not, consider the steps below to make your church easy to find and attractive to newcomers this Easter.

Clean Up Your Website

startup-photosFor many potential visitors, the website is their first impression of your church. Is yours cluttered and lacking a clear site structure or is information easy to find and placed in logical locations? Proper site structure makes it easy for visitors to navigate your site and find the information they need, but it’s also crucial to showing up in Google search results in the first place. A well-organized site improves search engine optimization (SEO) and ensures Google understands who you are and what you do. You’re more likely to show up in searches with a clean and organized website, and visitors are more likely to peruse it for information. Make sure all the information they need, particularly for Easter services and other special occasions, is easy to find.

Evaluate Your Name

What’s in a name? According to Matt Morrison, if your online name doesn’t include the word “church”, Google may not recognize you as one. So, if your name is “St. John’s”, you might not show up if someone searches “churches near me”. Adding “church” to the end of your name is a simple way to make sure you show up in those search results. While you’re at it, update your Google business account to ensure the right name, location, and hours are listed, along with contact information and your web address. The information should not only be correct, but it should also reflect the information on your “contact” page on your website. (You do have a “contact” page, right?)

Provide Clear Directions

choose-the-right-direction-1536336_1920Helping potential Easter attendees find you online is only half the battle; you have to help them find your physical location as well. Provide clear directions on your website so newcomers can easily find their way. Better yet, embed a map on your contact page. Visitors can simply click on the map and get directions to your location from wherever they are. Plus, an embedded map can further improve your search rankings. A mystery guest at one church said:

“Prior to my visit, I checked the church’s website. I also used Google maps to determine their location. It was easy to find, both on Google and Google maps.” – church visitor

Promote Your Church

lightstock_231553_full_kateYou can restructure your website, update your name, and add a map to your contact page, but if you aren’t advertising, you still may not be easy to find this Easter. If you’ve long-held the belief that marketing is “bad”, it’s time to change your perspective. Instead of viewing marketing as “good” or “bad”, view it as the tool it is, and learn to use it. Post regularly on Facebook and your other social media pages, and try promoted posts, particularly those pertaining to Easter. Doing so will get the post—and your church—in front of more people, and they may feel inspired to spend their holiday with you.

You’re bound to see some new faces at your Easter services, but the easier you are to find online, the more new faces you’ll see. If you’re curious how and where your website is showing up in search results and whether or not it’s attracting visitors, we can help. Our mystery guest program sends thousands of guests to churches across the country to evaluate everything from their websites to parking to the atmosphere, and more. You can use this unbiased feedback to make changes that will make guests feel welcome, accepted and want to return.

3 Reasons to Add a Parking Ministry to Your First Impressions Ministry

Unless you have a church with multiple parking lots, people don’t typically need help finding a place to park when they’re arriving for Sunday worship. As a result, most churches often lack a parking lot ministry and fail to recognize the impact and influence it can have on both their regularly attending members and guests. This ministry is the first opportunity to connect with people and the first chance to make someone feel truly welcomed as soon as they drive onto the property. When done right, this ministry welcomes guests and helps set the tone for the rest of the worship experience. If your church is lacking a parking lot ministry, here are a few reasons you should start one.

3 Reasons to Form a Parking Lot Ministry

1. They are the First Point of Contact for Guests & Members Alike

The volunteers in your parking lot are the first point of contact for guests and members alike and are the first to recognize and greet newcomers. Visiting a church for the first lightstock_424776_full_katetime can be uncomfortable. Having someone welcome you from the moment you drive onto the campus, help direct you to an appropriate parking place, and guide you towards the correct entrance or who to speak with inside to get more information about the church helps eliminate that initial anxiousness a guest might feel on their first visit.

2. Keep Traffic Moving Smoothly Before & After Services

Imagine sitting in church and suddenly seeing groups of people get up and leave before the service has ended. A church we worked with in Virginia said it took an average of 8 minutes to exit their lot. As a result, people left services early to avoid the traffic lines. That’s not a great first impression for visitors. You’ll always have people who arrive late and leave early, but you can reduce that number with a parking lot ministry. Another way a parking volunteer can play an important role is by managing and directing traffic safely and effectively, so everyone gets in and out of the parking lot in a timely manner.

3. Farewell Impressions

Farewell Impressions matter just as much as someone’s first impressions. Parking volunteers have a unique opportunity to send people off in the same cheerful manner they were welcomed with. Recognizing people with a smile and a wave or saying, “Have a great week!” leaves your guests feeling valued and they’ll be more likely to recall their experience and your church fondly. lightstock_246174_full_kate

Do you have a parking lot ministry? If not, start one. Gather a team of your most cheerful volunteers and provide them with the necessary tools to ensure every guest and member feels welcome and safe. For larger churches, this may include golf carts, traffic cones, and signs. For smaller churches, they may simply need some reflective vests. The most important tool of all, however, is that a church sees this work as a ministry and understands the impact it can have. You never know who you’ll encounter on a given Sunday and what brings them to your church. A parking lot ministry gives you the chance to make someone feel welcome before they even enter your church and let them know they matter before they head back out into the world.

 

At Faith Perceptions, we provide churches unbiased feedback by sending mystery guests to their services. Churches with a good parking lot ministry often receive the most positive feedback because this ministry makes guests feel welcome before they even set foot inside. If you’d like to find out how your church’s parking lot ministry is impacting people, our mystery guest program can help.

3 Things Your Church Greeters are Doing Wrong & How to Improve Your Greeters’ Ministry

“The person who handed me the bulletin actually did not greet me, which I thought was very odd. The children’s minister came over to me and introduced herself, which was very welcoming, but she was the only one who interacted with me before the service. I thought that the greeter should have at least said hello to me and welcomed me.” – Faith Perceptions Mystery Guest

Have you ever walked into a store and the salespeople don’t even acknowledge you? They don’t ask what brings you in or if they can help you find anything. Instead, they completely ignore you. It makes you feel uncomfortable, particularly if you do need assistance.

Now think about how newcomers feel when they’re brushed off or completely ignored by some of the first people they meet at your church. It’s not a stretch to say they probably feel just as uncomfortable and unwelcome. They may even be reluctant to come back.

3 Things Your Church Greeters are Doing Wrong

1. They Don’t Make Eye Contact
At some point we’ve all been “greeted” at church by someone who never even looks at us. Instead, they stand at the door, eyes toward the floor, mumble a “good morning”, and hand out bulletins without so much as a smile. This doesn’t make regular attendees or guests feel welcome.

2. Avoid Conversation or Answering Questions
Some church greeters make eye contact and even say hello, but they do their best to Greeter1avoid answering questions or getting drawn into conversations. Perhaps they assume someone else will help any newcomers, so they don’t have to. Regardless, it’s not a good first impression. People who don’t want to engage in conversation or offer any assistance don’t have a knack for hospitality and shouldn’t be serving on your greeters’ ministry.

3. Engage in Conversation with their Friends
This is probably the worst mistake church greeters make: getting caught up in conversations with their friends and just casually handing out bulletins to guests. It makes newcomers feel as though their attendance isn’t worth anyone’s time and attention. Plus, it gives off the impression that your church is cliquey, which is off-putting to newcomers who feel left out.

3 Ways to Improve Your Greeters’ Ministry

1. Recruit the Right People
Start by getting the right people to serve on your greeters’ ministry. These people should be naturally friendly, outgoing, and excited to share this ministry with guests. Creating a ministry description (like you would for a job) outlining the mission and vision will help volunteers understand what’s expected while weeding out members who aren’t a good fit for the team.

2. Have a Team Rotation
Even some of the friendliest, outgoing people will resort to some of the mistakes listed above when they’re feeling tired and burnt out. Having a rotating team of church greeters can prevent feelings of burnout while also providing appropriate coverage and backups when needed. This ensures you’ve always got a team of greeters who are ready and excited to welcome guests, answer their questions, and point them in the right direction at each and every service.

3. Meet Regularly
Regular greeters’ meetings are also a good idea to keep everyone informed, discuss Greeter2schedules, and explore areas for improvement. They allow you to provide ongoing training of best practices for engaging in conversations with both members and guests. They can discuss the good and bad at their meetings to see if there’s anything they can implement and improve upon. These meetings also give your volunteers time to get to know each other and build strong relationships, which only further serves the overall mission of making everyone feel welcome.

Too many churches overlook the importance of their greeters’ ministry and this first impression. If you want to make people feel welcome, you need a team of church greeters at every service ready to answer questions and offer up important information with a friendly “hello” and a smile. These volunteers will transform your ministry from cold and distant to warm and welcoming, encouraging guests to return.

 

How is your greeters’ ministry doing? Are your church greeters friendly and inviting or are they making one (or more!) of the mistakes listed above? If you’d like an unbiased perspective on your greeters’ ministry, our mystery guest program can help. Each week we send hundreds of mystery guests into churches across the country and they report back on their experiences with everything from the parking lot to the church greeters to the services themselves. Contact us for more information or to get started.

8 Things a Visitor Wants to See on Your Church Website

My daughter recently asked if she could attend a Christian outreach event. Since this event wasn’t affiliated with our church (and she’s notorious for lacking answers to basic questions like “Who’s in charge?” and “Where do they meet?”), I did what most parents today do: I went to the church’s website and social media pages looking for information. Unfortunately, I came up empty handed. While their website was certainly attractive, it lacked basic information I needed to know as a parent before agreeing to send my child to an event.

Sadly, this isn’t too far off from what someone visiting a church for the first time experiences. The church website is typically their first stop, but all too often they can’t find the basic information they need. Below are 8 things guests look for on church websites but say the information either isn’t there or was difficult to find:

 1.  Worship Times & Location
This is one of the most important pieces of information a potential visitor will look for, but it’s frequently buried within the homepage or on another page altogether. List this lightstock_69176_full_kateinformation clearly on the homepage and any other relevant pages. Make sure if these times ever change for any reason, you make the necessary updates to your website so potential guests don’t show up at the wrong time.

2.  Welcome Statement
It doesn’t have to be big or flashy but adding some type of welcome statement to your website lets visitors know you’re happy they found you and you want them to visit your church.

3.  Directions
Thanks to GPS, most people can make do with just an address. If you’re in a hard-to-find area, though, directions can be extremely helpful. Plus, it allows you to verify that your location is mapping correctly on GPS.

4. Where to Park
Even mid-sized churches have more than one parking lot, which can be confusing for pexels-photo-753876guests. Add a section on your website that tells guests which lot to park in (and how to get to it, if necessary). If you have a kids’ ministry, you may also want to indicate the best place to park for parents with small children.

5.  Security, Safety, & Qualifications
Would you feel comfortable dropping your children off at a place you’ve never visited and couldn’t find information about online? Probably not. Unfortunately, may churches do a poor job of sharing information about what they offer for kids, who will care for them and what their qualifications are, and the level of security involved. If young families are a group you’d like to attract to your church (as it is for most churches), you need to do a better job of providing this kind of information.

6.  Contact Information
Potential visitors may have additional questions about your church they couldn’t find (or didn’t have time to look for) on your website. Adding a clear contact page with your address, phone number, email, and a contact form shows potential visitors you welcome questions. For your contact form, keep it simple. All you need is their name, phone number, and email address. Don’t make them give you the name of their first-born or their blood type just to get a call back.

7.  Guest Services
If you have a dedicated spot inside your church where guests can stop to get more lightstock_418692_full_kateinformation or ask questions, make that clear on your website. In addition to pointing them to the right location, you’ve also got to give them a reason to stop by. Have someone there who can show them around, answer their questions, and introduce them to other church members so they feel welcome.

8.  What You Believe
It happens all the time. A potential guest visits a church website and has no idea what their beliefs or core values are. Make your beliefs known from the get-go so your guests know what to expect and whether those values align with their own.

So where do you put all this information? If you don’t already have a dedicated visitor page on your website, we recommend creating one and calling it, “New to {Insert Church Name Here}?”and include the above information. This page should be easy to find and should have everything a potential guest needs to know in an easy-to-read format. Having a place on your website dedicated for your guests lets them know you’ve thought about and prepared for them, which makes them feel welcome before they’ve even set foot in your church.

At Faith Perceptions, we regularly send mystery guests into churches and gather feedback on everything from the church website to parking to the services themselves. Our mystery guests frequently tell us the above items are the most difficult to find on a church website or are absent altogether. If you’re curious about how well your site is working for visitors, our mystery guest program can provide all the feedback you need.

Top 5 Best & Worst Things that Happened at Churches in 2017

For the past 10 years, churches have hired us to find people who don’t regularly attend services to visit as first-time guests. The goal: to help churches see things through the eyes of a visitor. In the last year alone, we read over 1,000 first-time guest experiences at churches of all sizes, from small to mega, in every part of the country, and every denomination. Some of the responses made us laugh; others made us cringe. So here they are: the best and worst of 2017. Enjoy!

Best

1. “I felt more welcome in this church full of strangers than I do at my own family’s holidays.”

Greeter

2.  “Best website I’ve ever seen from a church, or any organization for that matter. I knew exactly where to go today because the website has a feature where it gives you a first-person view of walking into the church, what you will see, and then walking you into the main worship area. Wow.”

3.  “People throughout the sanctuary were singing and dancing happily. I sang my heart out, which I don’t ordinarily do because I often don’t hear anyone around me singing in church, so I feel too self-conscious to belt it out. Not here!”

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4.  As I got out of the car, an older gentleman came over and walked me to the door with an umbrella over my head so I wouldn’t get wet. I felt very welcome.”

5.  “I was genuinely greeted, and it made me feel special and appreciated, like they truly cared about me being there. It made me want to return, especially after a hard weekend.”

Worst

1.  “I had someone get upset with me while I was leaving the church parking lot because I didn’t exit fast enough. The person behind me became very upset and began to honk their horn repeatedly. Had I just driven into the street, I would have been in an accident! Being polite and patient should extend into the community, not just within the church building.”

Driver

2.  “A lady tried to connect with me by talking about race since I was obviously a different race from everyone else in the church. She asked if I felt uncomfortable because I stood out racially among the crowd. After that she asked me if I needed money for lunch and other things.”

3.  “I checked the church’s website and found information that led me to the church at the wrong time. I visited thinking I was attending the 9:30 service, only to find out they switched to their fall schedule and now only had two services.”

4.  “When I sat down, a very nice lady came to tell me that I was sitting in their pew. I was willing to move, but the pew was quite large, and they said they like to sit in the middle.”

Ignored

5.  “Finally, after the third time of butchering my first name, the greeter said, “Your people’s mother’s give you very creative names that no one can remember. But it’s a beautiful name.”

Making visitors feel welcome is the cornerstone of any organization or business that wants to be successful, and churches are no different. When you make guests to your church feel both welcomed and accepted when they visit, you increase their likelihood of returning week after week.

Where do you think your church would fall on this list? Would you be in the best category or the worst? If you’re concerned you might fall in the latter category, consider getting some unbiased feedback from us. We send mystery guests (people who don’t regularly attend church) into churches every weekend to attend services and report back on their experiences. This information helps churches like yours improve how they welcome and connect with visitors. To learn more, visit http://www.mysteryguestprogram.com.

5 Outreach Ideas to Make Christmas More Meaningful for Guests

It’s a commonly known fact that church attendance increases during the Christmas season. Due to this increased attendance, your church has a huge opportunity to reach out to first-time guests and to make their Christmas season more meaningful.

As you prepare for the season, and all those first-time guests, think of at least one outreach you can do outside of the usual Christmas services to connect with people because you never know the seeds that are being planted or where they will lead…

  1. Open Your Church for a Community Meal. The holiday season is tough for some people (possibly including those who are visiting your church for the first time), so open the doors of your church and have a meal together. For non-churchgoers, a meal together is a great way to connect with others. Once your guests have been physically fed, this is a perfect opportunity to spiritually feed them as well. Make it about more than the meal. Make it about fellowship, community, and about God.

For non-churchgoers, a meal together is a great way to connect with others. Once your guests have been physically fed, this is a perfect opportunity to spiritually feed them as well.


  1. Adopt a Local Family in Need. There are a lot of ways to do this. You may have families within the walls of your church that would greatly benefit from some extra care at Christmas and there is likely a family in your community that is alone and going without this Christmas. Encourage small groups or Sunday school classes to commit to blessing one family for Christmas. I have personally been a part of adopting a family at Christmas and have later seen those families attending a service at my church. I immediately had a connection with that family that was visiting for the first time and they felt at home because they felt like a part of the group already.

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  1. Christmas Caroling. This may sound a little cheesy, but it’s a great way to spread some Christmas joy and to follow-up with first-time guests who leave their address with the church after they visit. If drop-in visits are not part of the way your church follows up with guests, consider sending a Christmas card or email with information about your Christmas services for this year.
  1. Make your Church’s Activities Family Friendly. Get families involved by creating a space in your church where children can “shop” for inexpensive gifts for their parents. The church where I grew up throws a Community Christmas Party every December and invites anyone in the community to come to “shop” for donated items, free gift wrapping, and Christmas cookies. It was (and still is) a huge success every year and the church continually has visitors on Sunday that first heard about them through the Christmas party.

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  1. Don’t Stress. This one may be easier said than done. You still have time to plan and get your activities ready for guests. Remember, most people will be grateful no matter how small the act because it’s about the attitude behind your outreach. Anything your church decides to do is a way of showing the love of Christ at Christmas.

Anything your church decides to do is a great way of showing the love of Christ as Christmas.


Instead of getting caught up in the hustle and bustle of the season, move your church’s focus to how your church can make Christmas more meaningful for guests and for your community.

 

About Faith Perceptions
Faith Perceptions is a market research firm that provides churches and faith-based organizations with research about their target market. We send ‘unchurched’ mystery guests into churches across the country each week to report back to us on what their experiences are like. We use this information to help churches improve the way they welcome and connect with people. Faith Perceptions has been evaluating the first-time guest experience since 2008.

 

 

Contagious Worship

Through our research, we’ve found that some guests won’t go back to a church because they found the church to be unwelcoming. Others talk about the lack of faith formation opportunities available to grow or that the church doesn’t have anyone their age or that there are only a few families present to grow with. Another key reason we hear time and again is the disconnected worship a guest experiences.

One of our mystery guests commented, “In churches, I sometimes get the feeling that during worship the congregation just goes through the motions instead of approaching worship with this attitude that says, ‘We were made for this, so let’s worship God with all we’ve got.’”


“In churches, I sometimes get the feeling that during worship the congregation just goes through the motions instead of approaching worship with this attitude that says, ‘We were made for this, so let’s worship God with all we’ve got.’”


We were made for worship….I love that. But what is worship? It’s defined as an adoring reverence or regard paid to God. And when you dig into what the word reverence means (an attitude of deep respect with a trace of awe), should our worship ever be anything other than authentic if we’re truly standing in awe of God?


Should our worship ever be anything other than authentic if we’re truly standing in awe of God?
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Have you ever been to a church that played music that wasn’t your favorite, but the energy of the worship leader and the congregation was so contagious you couldn’t help but enjoy the experience? I have. To be honest, traditional church music is not really my thing. I have a respect for traditional hymns, but I connect more in worship to contemporary music.

About a year ago, the church I attend hired a worship pastor who incorporates both traditional and contemporary music into our worship services. I wasn’t thrilled the first Sunday when he started playing a traditional hymn, but I very quickly had a change of heart when I realized how sincere he was about worshipping God through all kinds of music. It was just so real that I also couldn’t help feeling connected to God during that worship experience.

This type of worship can be truly contagious, even if being very involved in worship is outside of someone’s comfort zone. One mystery guest said this: “People throughout the sanctuary were singing and dancing happily. I sang my heart out, which I don’t ordinarily do because I often don’t hear anyone around me singing in church and feel too self-conscious to belt it out. Not here!”


“People throughout the sanctuary were singing and dancing happily. I sang my heart out, which I don’t ordinarily do because I often don’t hear anyone around me singing in church and feel too self-conscious to belt it out. Not here!”


If your church is creating an environment of contagious and authentic worship, it makes it that much more inviting to a first-time guest, no matter what type of music you play. Unfortunately, music style seems to be something that many churches get too caught up in. However, from a guest perspective, the style sometimes doesn’t matter if they’re able to really connect with and engage in the experience.


If your church is creating an environment of contagious and authentic worship, it makes it that much more inviting to a first-time guest.
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Despite what some people think, it doesn’t always have to do with the style of worship. If you are really drawn to one particular style of worship, that can certainly have an impact on your experience, however, we have found that the style of music is often secondary to something more important. If you’re asking yourself what is more important during worship than the music, the answer is the sincerity behind the worship.

Another mystery guest told us, “The music was mostly traditional which typically isn’t my favorite form of music, but the energy and engagement of the congregation really made it enjoyable. I felt like these people really believed what they were singing!”

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How many of us really believe what we’re singing during worship? Are we really thinking about the words we’re singing, or are we thinking about what’s for lunch or what we need to pick up at the grocery store? No judgment here…I’ve sometimes found myself on auto-pilot during worship and have to re-focus my attention to where it should be.

The point is that authentic, sincere worship is contagious and can be inviting to a first-time guest. I’m not saying you should put on a show when you’re worshipping, but guests are very intuitive when it comes to recognizing real worship. This particular mystery guest told us, “This may have been the most enjoyable, inspired, and unique music I’ve encountered in church. Right away, it was clear that this group loved their worship here.”

Psalm 100:1-2 may be one of the most well-known verses in the Bible about worship. It says, “Shout for joy to the Lord, all the earth. Worship the Lord with gladness; come before Him with joyful songs.” Gladness, joyfulness, and sincerity. This is contagious worship.

 

About Faith Perceptions
Faith Perceptions is a market research firm that provides churches and faith-based organizations with research about their target market. We send ‘unchurched’ mystery guests into churches across the country each week to report back to us on what their experiences are like. We use this information to help churches improve the way they welcome and connect with people. Faith Perceptions has been evaluating the first-time guest experience since 2008.

5 Ways to Keep Ministries Alive in the Summer

In our last blog, we covered the dos and don’ts of changing service times at your church. But what about those churches that cancel almost everything during the summer?

I recently read about a church that shuts down their entire church during the month of July every year. This is to encourage the congregation to spend time connecting with their families. They don’t offer Bible studies, student ministry, or even a Sunday morning service during this time. Similarly, in the summer months, many churches consolidate worship services, shut down discipleship (small groups, bible studies, and student ministry, etc.) because they see a decline in attendance. They also face many of their dedicated volunteers throughout the year wanting to take a break from leading and serving to vacation or spend time with family.

While there are significant benefits to taking a break and being with your family, I would argue that churches may be missing a chance to connect in a deeper way with people who are finally able to start attending a church in the summer months because the busyness of the school year has finally slowed down. When they come, not being able to experience the full ministries of the church could deter them from coming back again. Furthermore, the very action of stopping those ministries sends a message that taking a break from communal worship and faith formation is okay.

Furthermore, the very action of stopping those ministries sends a message that taking a break from communal worship and faith formation is okay.

There are ways to keep your church’s ministries alive in the summer while still creating margin for rest and family time. 

  1. Take a short break. Jeff Moran, Pastor of Students and Missions at Lynwood Baptist Church stated, “I do think it is appropriate to take a short break at the end of the school year…in my opinion, no longer than two weeks.” Having this short break in your ministries gives everyone a chance to rest, but then hopefully will bring people back revitalized and ready to continue ministry. Cutting ministries eliminates an outreach opportunity to those seeking out a church. Keeping ministries going increases your opportunity for reaching more people, especially our youth, who need more positive options to counter the negative ones they are facing daily.

  2. Focus on who came. Right now, you might be thinking that your church cuts summer services because hardly anyone shows up. Does it really matter if only 20 people show up to worship on Sunday morning or to a youth group on Wednesday night? It shouldn’t. Those 20 people obviously want to be there. Remember, Jesus started with a following of only 12 and look how his ministry spread. Rather than focus on who isn’t there, your church can concentrate on who is there. Sometimes it’s nice to have a smaller group of people to worship with, and this can be a time where you create a more intimate service with acoustic worship and time for prayer. A smaller group (assuming it is smaller) also allows you to create more opportunities for connection with others. 

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  1. Know Your Options. In one breath, we are saying don’t cut ministries, but in another, we also need to acknowledge how hard our pastors, church staff, and volunteers work serving throughout the year, and could really use a break. If your regular volunteers need a break, start recruiting early for others to step in and take their place. There are people in your church who may not commit to serving during the school year but are willing to pinch hit during the summer months to give others a break. Summer is also a great time to bring in guest speakers, and sources like RightNow Media offer video-driven studies that your church can participate in together with minimal preparation on the part of your pastor. 
  1. Provide Variety. Maybe it’s important for your church to switch it up and try out a new way of doing things during the summer. Moran had this to say about how he changes up student ministries over the summer: “Providing variety with your summer schedule is a good thing because I think it breaks the monotony of doing the same thing as you do during the school year. I also think it provides some excitement, and when students get excited about something, they are more likely to invite a friend.” Lower pressure events are a great gateway experience that can lead to someone attending your church. 
  1. Be Intentional. When asked about why he chooses to have an ongoing youth ministry in the summer, Moran said, “Students need consistency and encouragement. We continue to meet in the summer to help students be consistent in their relationship with the Lord and in their relationship with other students…Our relationship with God doesn’t stop with the summer, so we do not want to give the impression to students that they should take the summer off.This really goes for everyone, not just students. By keeping your church services and ministries going through the summer months, you set the tone that connecting with God matters all throughout the year not just during the school year.

Our relationship with God doesn’t stop with the summer, so we do not want to give the impression to students that they should take the summer off.

Does your church keep its ministries alive in the summer or have you found an approach that works better? Let us know in the comments.

 

About Faith Perceptions
Faith Perceptions is a market research firm that provides churches and faith-based organizations with research about their target market. We send ‘unchurched’ mystery guests into churches across the country each week to report back to us on what their experiences are like. We use this information to help churches improve the way they welcome and connect with people. Faith Perceptions has been evaluating the first-time guest experience since 2008.