Easter is the highest attended service of the year, which means more people are likely to visit your church on this day than any other.
Here are the best ways to engage and connect with your guests:
- The Front Door – Your church website is usually a person’s first point of contact. Scan your site and make sure it’s guest friendly. Check to see that worship times, directions, and what to expect at your church are easy to find. Go here for how to make your website guest-friendly.
- Parking Ministry – Hospitality begins in the parking lot and while most people don’t need help finding a place to park, we know from a decade of research that our mystery guests rate their overall experience higher in churches with parking ministries.
- More Hands on Deck – Increase your capacity for hospitality by adding more volunteers to welcome new faces before and AFTER the service to help them get where they need to go.
- Seating – Plan for overflow and extra seating. In the weeks leading up to Easter, encourage regulars to make room for guests by attending an earlier service since guests are more likely to attend a later service on their first visit.
- Kids’ Ministry – Many of those new faces you see will be families who won’t know what you offer for kids or where they should take them. That means your Kids’ Ministry needs to ramp up as well to help check kids in, answer questions, and guide families to their destinations.
- Information – Mention during the service where guests can go to get more information about the church and how to get plugged in. When a guest has the information needed to take next steps, they’re more likely to take them.
- Tell them what’s coming next week – Follow Easter up with a seeker friendly message series that covers relevant topics. Highlight this information at services so guests learn about it. The goal in this is to generate interest while they are with you and get them to return.
- Follow-up – Too many guests in our research report leaving their contact information with the church and never hearing from them. We cringe every time we read about it. Nothing says you’re not interested more than asking for contact information and never contacting them. The key to good follow-up is to be intentional about it and don’t wait. Go here for when and how to follow up.
Easter is important, but making people feel welcome at every service is also important and it starts the moment they call, visit your website, or pull into your parking lot. If you’re ready to create a hospitable culture and an experience that leaves people feeling welcome, accepted, and wanting to return, we have the tools to help you.