Did you know after Christmas and Easter, Mother’s Day is the third-highest attended Sunday at your church? A lot of moms (whether they regularly attend church or not) will have no shame in asking their family to attend church with them for their special day. And they should because it’s a day dedicated solely to mothers.

So, here’s what that means: you’re not only going to see a lot of moms visit, but you’re likely to see the people that matter most to them as well. With that in mind, plan your services knowing that just like Easter and Christmas, you will have people visiting that aren’t connected to a church community and may not be connected to any faith whatsoever.

Know What Matters Most. Getting their families to church is only part of what moms really want. What they really hope and pray for is that their loved ones will be impacted enough to come back again. Moms care about their loved ones being connected to a church and hopefully to a faith. Make sure you have a plan to connect with and follow-up with these new faces. By doing so, you’ll honor the moms in attendance with their kids and other loved ones.

Be Hospitable. Mother’s Day may be the only time all year that some people accept an invitation to attend church (because again…moms have no shame in playing the mom card). There are so many ways you can connect with these people and make a great first impression. You probably have some of these ways figured out already, but if not, we’ve given you some ideas here.

Be Sensitive. There will be all kinds of moms visiting your church this Mother’s Day. This means that mothers who have recently lost a child, moms that are estranged from their kids, foster moms, hopeful moms that struggle with infertility, anxious moms waiting for the adoption papers to go through, stepmoms doing their best to connect with their bonus kids, and so many more. Be sensitive to all of these situations and provide encouragement to them as well.

Whatever your church plans this year for Mother’s Day, just remember that focusing on what moms really want is the most important thing. Showing that you care about the people that they care about is key. A mother’s work is never done, especially when caring for those around her, but the church can provide a significant and practical way to help.