Unless you have a church with multiple parking lots, people don’t typically need help finding a place to park when they’re arriving for Sunday worship. As a result, most churches often lack a parking lot ministry and fail to recognize the impact and influence it can have on both their regularly attending members and guests. This ministry is the first opportunity to connect with people and the first chance to make someone feel truly welcomed as soon as they drive onto the property. When done right, this ministry welcomes guests and helps set the tone for the rest of the worship experience. If your church is lacking a parking lot ministry, here are a few reasons you should start one.
3 Reasons to Form a Parking Lot Ministry
1. They are the First Point of Contact for Guests & Members Alike
The volunteers in your parking lot are the first point of contact for guests and members alike and are the first to recognize and greet newcomers. Visiting a church for the first time can be uncomfortable. Having someone welcome you from the moment you drive onto the campus, help direct you to an appropriate parking place, and guide you towards the correct entrance or who to speak with inside to get more information about the church helps eliminate that initial anxiousness a guest might feel on their first visit.
2. Keep Traffic Moving Smoothly Before & After Services
Imagine sitting in church and suddenly seeing groups of people get up and leave before the service has ended. A church we worked with in Virginia said it took an average of 8 minutes to exit their lot. As a result, people left services early to avoid the traffic lines. That’s not a great first impression for visitors. You’ll always have people who arrive late and leave early, but you can reduce that number with a parking lot ministry. Another way a parking volunteer can play an important role is by managing and directing traffic safely and effectively, so everyone gets in and out of the parking lot in a timely manner.
3. Farewell Impressions
Farewell Impressions matter just as much as someone’s first impressions. Parking volunteers have a unique opportunity to send people off in the same cheerful manner they were welcomed with. Recognizing people with a smile and a wave or saying, “Have a great week!” leaves your guests feeling valued and they’ll be more likely to recall their experience and your church fondly.
Do you have a parking lot ministry? If not, start one. Gather a team of your most cheerful volunteers and provide them with the necessary tools to ensure every guest and member feels welcome and safe. For larger churches, this may include golf carts, traffic cones, and signs. For smaller churches, they may simply need some reflective vests. The most important tool of all, however, is that a church sees this work as a ministry and understands the impact it can have. You never know who you’ll encounter on a given Sunday and what brings them to your church. A parking lot ministry gives you the chance to make someone feel welcome before they even enter your church and let them know they matter before they head back out into the world.
At Faith Perceptions, we provide churches unbiased feedback by sending mystery guests to their services. Churches with a good parking lot ministry often receive the most positive feedback because this ministry makes guests feel welcome before they even set foot inside. If you’d like to find out how your church’s parking lot ministry is impacting people, our mystery guest program can help.